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Cat, Ritchie Bros. officially launch strategic alliance

Ritchie Bros. and Caterpillar Inc. have launched a strategic alliance, originally announced in 2016, following the Ritchie Bros. acquisition of IronPlanet, a leading online marketplace for heavy equipment and other durable assets.  

Under the alliance, Ritchie Bros. will become Caterpillar's preferred global partner for live onsite and online auctions for used Cat equipment, and will complement existing offerings within Cat dealer channels. Ritchie Bros. will provide Caterpillar and its dealers with access to proprietary auction platforms, software and other value-added services, enhancing the exchange of information and services between customers, dealers and suppliers. The strategic alliance is also expected to strengthen Ritchie Bros. relationship with independent Cat dealers around the world by providing them enhanced and continued access to a global auction marketplace to sell their used equipment. 

"Ritchie Bros. is proud to enter into this historic alliance, which will strengthen our relationship with Caterpillar, its dealers and end users, as well as help expand our global reach and footprint," said Ravi Saligram, Chief Executive Officer of Ritchie Bros. "Our marketing capabilities, unrivaled suite of technology and powerful multi-channel transactional platforms will add tremendous value and make us a trusted strategic partner to the Caterpillar family."

The strategic alliance is expected to deliver benefits to both companies, independent Cat dealers and their respective customers, accelerating the delivery of Caterpillar's connectivity offerings to improve customer fleet utilization.

"Caterpillar currently has the largest connected industrial fleet in the world and the strategic alliance with Ritchie Bros. will help strengthen this key element of our digital strategy," said Rob Charter, Caterpillar group president for Customer and Dealer Support.  "Through this alliance, we will now be able to retrofit used Cat assets with new technology. Combined with connected new equipment, the data captured from these machines will help improve our customer's productivity through our Cat Connect Technologies and Services." 

The strategic alliance between Ritchie Bros. and Caterpillar will have an initial five-year term.  Prior to the acquisition, Caterpillar and its dealers owned a minority position in IronPlanet.

Company Info

  • Caterpillar Inc.

    100 North East Adams Street
    Peoria , IL
    US , 61629

    For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2016 sales and revenues of $38.537 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three product segments - Construction Industries, Resource Industries and Energy & Transportation - and also provides financing and related services through its Financial Products segment

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  • Ritchie Bros. Auctioneers

    9500 Glenlyon Parkway
    Burnaby , BC
    CA , V5J 0C6

    Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is the world's largest industrial auctioneer, and one of the world's largest sellers of used equipment for the construction, transportation, agriculture, energy, mining, forestry and other industries. Ritchie Bros.™ asset management and disposition solutions include live unreserved public auctions with on-site and online bidding; EquipmentOne™, an online auction marketplace; Mascus, a global online equipment listing service; private negotiated sales through Ritchie Bros. Private Treaty; and a range of ancillary services, including financing and leasing through Ritchie Bros. Financial Services. Ritchie Bros. has operations in 19 countries, including 45 auction sites worldwide.

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